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PASSLY
Merchant Loyalty Pass Program
Effective Date: 9 April 2026
Version 1.0 — QR Code Distribution Phase
Operated by Bangalore Easycoding LLP
These Terms and Conditions (the “Terms”) govern access to and use of the Passly platform (the “Service”) at https://get-passly.com, operated by Bangalore Easycoding LLP (the “Company”, “we”, “us”, “our”). By registering as a merchant or signing up as a customer, you agree to these Terms in full. Effective: 9 April 2026. Version 1.0 — QR code distribution phase.
Passly / Service / Platform: The digital loyalty pass platform at get-passly.com, including the merchant dashboard, QR code distribution system, Apple Wallet pass infrastructure, and related APIs. Merchant: A business or individual that uses Passly to create and manage loyalty pass campaigns. Customer: An end user who signs up for a merchant’s loyalty pass via QR code or link and adds it to Apple Wallet. Pass campaign: A digital loyalty programme configured by a merchant in Passly. Wallet pass: A digital pass in Apple Wallet format (.pkpass) issued to a customer. Account: The merchant registration and associated dashboard access. GDPR: Regulation (EU) 2016/679 — General Data Protection Regulation.
2.1 Eligibility To register as a merchant on Passly you must: (a) be a duly registered business or a legally competent individual; (b) provide complete and up-to-date registration information; (c) accept these Terms and our Privacy Policy; (d) comply with all laws applicable in your jurisdiction, in particular consumer protection, marketing, data protection, and loyalty-programme rules. 2.2 Account security You are responsible for the confidentiality of your login credentials and for all activity under your account. Please notify us immediately of any suspected unauthorised access or security incident at legal@get-passly.com. We are not liable for losses from unauthorised account use where you have failed to keep your credentials secure. 2.3 Customers Customers do not need their own account to sign up for a loyalty pass. By scanning a Passly QR code and adding a Wallet pass, customers confirm that these Terms and the privacy notices of the relevant merchant apply.
As a merchant on Passly you agree to: Provide current and complete business information. Design pass campaigns that are truthful, lawful, and not misleading to consumers. Comply at all times with Apple Wallet design and content guidelines. Obtain all required consents from customers for data collection, processing, and marketing communications under the GDPR and applicable law. Provide customers with a clear and accessible privacy notice regarding the merchant’s processing of their data. Link or display your own terms and a privacy notice within or in connection with the Wallet pass. Not use Passly for unlawful, fraudulent, deceptive, or harmful purposes. Not reverse engineer, copy, scrape, or otherwise misuse the Passly platform, infrastructure, or intellectual property rights. Fulfil all loyalty rewards promised in the pass campaign without discrimination. Notify us without delay at legal@get-passly.com of any data breach or security incident affecting customer data on the platform.
4.1 QR code distribution (version 1.0) In the current version (1.0), pass campaigns are distributed solely via QR codes generated in the Passly dashboard. Merchants may display QR codes at the point of sale, on print materials, or digitally. Each QR code links to a mobile-optimised Wallet pass signup page. NFC tag distribution, POS terminal integration, and further signup channels (e.g. email/SMS links) are planned for future versions and are not available in version 1.0. These Terms will be updated before the launch of each new distribution method. 4.2 Pass content Merchants are responsible for all content shown on their Wallet passes. Content must not be unlawful or offensive or infringe third-party rights. Passly may suspend or remove pass campaigns that breach these Terms or applicable law. 4.3 Campaign deactivation Merchants may deactivate a pass campaign at any time via the dashboard. After deactivation, no new signups are possible. Passes already saved on customers’ Apple Wallet devices may remain on those devices; stamp collection and reward redemption may be discontinued at the merchant’s discretion.
Merchants are solely responsible for operating stamp collection and reward redemption in their premises. Passly provides the technical infrastructure; we do not guarantee that a merchant will honour rewards. Merchants may configure reasonable anti-abuse measures for stamp collection via the Passly dashboard (e.g. one stamp per transaction per day). Such restrictions must be proportionate and transparent to customers and must not constitute unlawful discrimination. Disputes between a customer and a merchant regarding the validity of stamps or fulfilment of rewards must be resolved directly between those parties. Passly is not involved in such disputes.
6.1 Deletion by the merchant Merchants may request account deletion at any time by emailing legal@get-passly.com from the registered email address with subject line: Account deletion request — [business name]. After receipt and verification of the request: All active pass campaigns will be deactivated within 5 business days. All personal data attributable to the account will be permanently deleted within 30 days, subject to statutory retention obligations (see Privacy Policy, section 7). The merchant will receive written confirmation by email once deletion is complete. Passly may retain transaction data and other information for the minimum period required by law (up to 6 years), even after account deletion. 6.2 Effect of deletion on customers When a merchant account is deleted, all associated pass campaigns are deactivated. Wallet passes already stored on customer devices can no longer be used for stamp collection or reward redemption. Where technically possible, Passly will notify affected Wallet pass holders by push notification that the merchant’s loyalty programme has ended.
Regarding personal customer data processed via Passly: Bangalore Easycoding LLP is controller for platform operations data and processor for customer data configured by merchants. Merchants are independent controllers within the meaning of the GDPR for all personal data they collect from their customers through Passly. Merchants must have a valid legal basis under Art. 6 GDPR for each processing activity, in particular for marketing consents. Merchants may use customer data from Passly only to operate their loyalty programme — separate, explicit consent is required for other purposes. All data is currently hosted within the EEA on AWS Frankfurt (EU-Central-1). As Passly expands globally, transfers to third countries will only occur under permitted mechanisms under Chapter V GDPR. Merchants agree to the current hosting arrangement and will be informed of changes. A data processing agreement (DPA) between Bangalore Easycoding LLP and the merchant governs the processing of personal customer data. By accepting these Terms, merchants conclude such a DPA, the terms of which are available at https://get-passly.com/dpa.
Bangalore Easycoding LLP retains all intellectual property rights in the Passly platform, including software, design, trade marks, and APIs. Merchants retain ownership of their brand assets (logos, images) uploaded to Passly. By uploading, merchants grant Bangalore Easycoding LLP a limited, non-exclusive, royalty-free, revocable licence to use those assets solely to create and deliver Wallet passes on the merchant’s behalf. This licence ends when the account is deleted.
Passly aims for high platform availability. We may perform maintenance with reasonable advance notice. We do not guarantee uninterrupted or error-free operation and are not liable for outages due to force majeure or third-party infrastructure failures (AWS, Apple APNs).
Subscription fees, billing cycles, and payment terms are as set out in the applicable order form or subscription agreement. All prices are exclusive of applicable taxes (including GST). Late payment may lead to suspension or termination of access. Refunds are governed by the subscription agreement.
To the extent permitted by law: Bangalore Easycoding LLP is not liable for indirect, incidental, consequential, or punitive damages arising from use or inability to use the Passly platform. Our total liability to a merchant is limited to the subscription fees paid in the 12 months before the event giving rise to the claim. We are not liable for a merchant’s failure to honour loyalty rewards to customers. We are not liable for a merchant’s breach of law in operating its loyalty programme. The above limitations do not apply to: (a) injury to life, body, or health; (b) intent or gross negligence; (c) fraudulently concealed defects; (d) mandatory consumer protection rights of EU consumers.
Each merchant shall indemnify Bangalore Easycoding LLP, its partners, employees, and contractors against all claims, losses, damages, and costs (including reasonable legal fees) arising from: (a) the merchant’s breach of these Terms; (b) the merchant’s pass campaigns or loyalty programme; (c) the merchant’s breach of law; or (d) the merchant’s infringement of third-party rights.
13.1 By the merchant Merchants may terminate their account at any time in accordance with section 6.1. Subscription fees already due remain payable. 13.2 By Passly We may suspend or terminate a merchant account with immediate effect if: (a) the merchant materially or repeatedly breaches these Terms; (b) the merchant’s use of the platform poses legal, reputational, or security risk; (c) outstanding subscription payments are not settled after a 14-day reminder; or (d) we are required to do so by law or authority. Notice will be given where legally permissible. 13.3 Consequences of termination On termination for any reason: (a) all rights granted to the merchant under these Terms cease immediately; (b) active pass campaigns are deactivated; (c) merchant data is handled in accordance with the Privacy Policy and section 6 of these Terms.
We may update these Terms from time to time to reflect changes to our services, legal requirements, or business practices. Merchants will be notified of material changes with at least 14 days’ notice by email or dashboard notification. Continued use of Passly after the notice period constitutes acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the platform and submit an account deletion request.
These Terms are governed by the laws of India. Mandatory consumer protection rights under EU law or the law of the relevant EU Member State remain unaffected for merchants and customers in the European Union. Disputes arising out of or in connection with these Terms that cannot be settled amicably within 30 days of written notice shall be subject to the exclusive jurisdiction of the courts of Bangalore, Karnataka, India, without prejudice to: (a) the right of EU consumers to bring proceedings in the courts of their place of residence; and (b) any rights to alternative dispute resolution under EU law. The European Commission provides an ODR platform at: https://ec.europa.eu/consumers/odr/
If any provision of these Terms is invalid, unlawful, or unenforceable, the remaining provisions remain in full effect. Our failure to enforce a right or provision does not constitute a waiver of that right or provision.
These Terms, together with the Privacy Policy, the DPA (available at https://get-passly.com/dpa), and any subscription agreement or order form, constitute the entire agreement between Bangalore Easycoding LLP and the merchant regarding the Passly platform. They replace all prior agreements, representations, or statements, whether oral or written.
For all legal enquiries, contract questions, or to exercise your rights, please contact: Bangalore Easycoding LLP — legal@get-passly.com — https://get-passly.com
Bangalore Easycoding LLP · Passly · Version 1.0 · 9 April 2026
legal@get-passly.com · https://get-passly.com · AWS Frankfurt (EU-Central-1)